Holistic candle company that uses crystals to alleviate everyday issues such as stress, low energy, and anxiety without the use of heavy prescription medication.
This brand is geared towards spiritual millennials who enjoy the aesthetics and healing benefits of crystals, while also elevating their home environment.
Brand Identity
Packaging
Website Design
Naming
Social Media
Spiritual
Individualistic
Transat
Dapifer
Student Project
Fall 2022
Logo exploration was inspired by the art nouveau movement. Modification on the I was inspired by elements of tarot card illustrations.
Wrap-around packaging was used to create a seamless look that flows smoothly around the product, ensuring that branding is visible and cohesive from every angle.
The desktop design features an 'Our Favorites' section placed right after the hero image to spotlight top picks for easy browsing, along with a benefits callout to emphasize the healing and wellness properties of the candles.
Questionnaire was designed to help users determine which candle best suits them in that moment.
