Kimchi is a Korean American magazine that covers various aspects of Korean culture, including food, fashion, art, and entertainment. Kimchi strives to break down stereotypes and misconceptions about Korean Americans by educating and informing its readers on up-to-date topics and movements.
There’s an edgy, sarcastic, and resourceful spirit on each page of Kimchi. Its identity is loud, confident, and unapologetically different.
Brand Identity
Packaging
Naming
Social Media
Edgy
Sarcastic
Inclusive
Double Bubble
Noe Display
Korolev
Gardenia
Student Project
Spring 2023
Kimchi’s magazine covers are unabashed, flaunting striking imagery that showcases the diversity and vibrancy of Korean Americans. The magazine logotype is used in a large size at the top, and is set in a custom color for each issue. This color marries the imagery to the type, and also helps differentiate each issue from the cover and spine. A clean zone at the bottom of the cover allows for information about the feature articles to remain readable and clear.
Layouts are fluid, with tons of conceptual twists that keep the eyes roaming and engaged. Type and image and frequently layered to add to the dynamic look. This creative liberty is backed by a flexible 12-column grid system, which helps keep content structured and organized. Typographic choices are daring – large, contrasting fonts dominate the pages, crafting a narrative that’s both bold and riveting.
