Outlands is a conceptual tent brand designed for the modern, eco-conscious Gen Z explorer. The image treatments are inspired by retro style photography and Polaroid film. This brand creates the perfect outlet to guilt-free outdoor adventures without having to worry about your carbon footprint.
Brand Identity
Website Design
Naming
Social Media
Adventurous
Youthful
IBM mono
Mielle
Spring 2024
Desktop design was curated to create a vibrant, and clean feel that makes shopping for tents exciting. Shoppers can find tents based off of occasion such as festival camping, beach camping, and backpacking.
