Cocobolo is an all-natural, fruit flavored milk tea drink designed for college students sold in a recyclable glass bottle. This brand boosts the many health benefits derived from black tea which inspired the wholesome illustrations and the smiley face in the logo.
Brand Identity
Packaging
Fun
Wholesome
Trustworthy
Asgard
Chantal
Darkmode
Student Project
Fall 2022
Packaging uses expressive typography, and flat illustrations to give a fun and trustworthy feel to the brand. Multiple call outs help catch the attention of the customer while also emphasizing its benefits.
Flat illustrations inspired the look and design of the packaging. With color theory in mind, bright and bold colors were chosen to convey the bridge between pops of color, and pops of flavor.
